Fashion Is a Behavior Problem.

Fast fashion is harmful, wasteful, exploitative, and built on the backs of underpaid labor.

Boycotting alone won’t solve the problem. Why? Because fast fashion thrives on our habits.

our impulse buys, our endless pursuit of trends, and our willingness to prioritize quantity over quality.

The real solution?

Boycott yourself.

Choose clothing that’s well-made, affordable, and built to last.

Invest in fewer pieces, and wear them for longer. It’s about rethinking how we shop, dress, and consume.