buy
smarter
wear
longer
waste
less
Fashion Isn’t Just a Waste Problem — It’s a Behavior Problem.
We all know fast fashion is harmful. It’s wasteful, exploitative, and built on the backs of underpaid labor. But boycotting fast fashion alone won’t solve the problem. Why? Because fast fashion thrives on our habits—
our impulse buys, our endless pursuit of trends, and our willingness to prioritize quantity over quality.
The real solution?
Boycott yourself.
Choose clothing that’s well-made, affordable, and built to last. Invest in fewer pieces, and wear them for longer. It’s not just about avoiding wasteful brands—it’s about rethinking how we shop, dress, and consume.
Sokos